HIPE // NOW LOADING▌Enteringthe cat zone.Work hard. Play pawsome.HIPE // NOW LOADING▌Leavingthe cat zone.Back to business. Keep the extra life.HIPE // CAT CREATOR▌EnteringCat Creation.Fluffing fur. Polishing whiskers…HIPE // CAT CREATOR▌ExitingCat Creation.Copied your preset? Cats don't save themselves.HIPE // SPRITE ART STUDIOOpeningyour pixel studio.Setting out the palette. Preparing your canvas…HIPE // SPRITE ART STUDIOLeavingthe pixel studio.Keep creating, one pixel at a time.
[ About us ]
The people behind the bridge
HIPE is 30+ developers, designers, and specialists in the Philippines who build software alongside the companies we work with.
> touchdown. i was there for all of it. here is the short version.
[ Who we are ]
How we got here
HIPE started in Cebu in 2019 with a group of young engineers and big ambitions. When 2020 put everyone to the test, the team kept on building. Today our teams in Cebu and Manila create web, mobile, and AI products, supported by over 40 years of experience from DATT. We utilize AI to support our development, while our engineers stay in charge of every decision. We never stop learning and improving, so expertise becomes second nature. Above all, we build alongside you.
[ Our story ]
How it started
[ Our story ]
How it started
Nov 2019
Where it started
HiPE Japan, Inc. is established in Cebu as a local subsidiary.
2022
Growing in Cebu, opening in Manila
In March, the lab moves to the 7th floor of FGU Center in Cebu and expands to the 12th floor in May. In August, a development base opens in Manila.
Jan 2023
A new Manila office
The Manila office relocates to Global Plaza in Eastwood City.
Feb 2024
A new Japan desk
Following an M&A, the Japan desk transfers to DATT Japan.
2025
One team, one way of working
DATT Japan brings Japanese and Filipino teammates together, starting a new culture built on Japanese ways of working.
2026
Cebu, Manila, and Japan
30+ developers, designers, and specialists across two development centers, with a Japan desk.
[ Our purpose ]
Guided by a clear purpose
Our vision, mission, and goal shape how we work with every client.
Our vision01
Vision
01
Vision
Lower the threshold for overseas expansion, support expansion, contribute to the interest and, commit to building long-term working relationships with clients.
Our mission02
Mission
02
Mission
To help our clients with such high-quality standards of creating website designs with a negotiable cost.
Our goal03
Goal
03
Goal
We work smart by doing tasks that increase productivity and creativity. It’s a timeline of the process to be an effective developer to clients.
New message
From
Yoshihiro Sawaki, CEO
To
Our clients
Subject
A message from our CEO
[ A message from our CEO ]
We stand alongside companies that aim for further growth and embrace new challenges.
– Yoshihiro Sawaki, CEO of HIPE
SendDraftSending…Sent
[ The HIPE engineering circle ]
Filipino talent. Industry best practices.
Our teams in Cebu and Manila are backed by our parent company, DATT Japan. We share one culture and one way of working, blending Japanese attention to detail and process with Filipino flexibility and warmth into a true hybrid team.
So every project gets the best of both, from day one.
Review01
Senior-led code reviews
Critical code and architecture decisions are reviewed by senior engineers against industry best practices before they ship.
Architect02
Architecture built to grow
Systems are designed to scale from day one, so growth never means starting over.
Coach03
Coaching that compounds
Regular one-on-ones and tech sessions turn good engineers into great ones, project after project.
Standardize04
One playbook, every team
Testing, security and delivery practices are written down and applied on every project we run.
Longevity01
Code that lasts
Clean, documented code your future team can pick up and extend without a rewrite.
Scale02
Scales when you do
Ready for more users, features and markets, without rebuilding the foundation.
Consistency03
Same quality, any team
Every team follows the same playbook, so quality never depends on who happens to be assigned.
[ Our values ]
Six values behind how we work
What we hold ourselves to, on every project.
> tap a layer or a value to open it.
01
Build Together
We work as one team with our clients. Together, we turn challenges into progress and ideas into products that work.
02
Problem Solving
We look past the brief to find what actually needs fixing. When things get tough, we stay with it until the solution truly works.
03
Own It
We take responsibility for our work from kickoff to launch and beyond. If something goes wrong, we raise it early and fix it fast.
04
Design With Purpose
Creativity matters most when it solves something real. We combine imaginative ideas with practical thinking to build products people love to use.
05
Approachable
Our door is always open, whether it’s a quick question or a big concern. We listen, respond quickly, and treat your ideas as seriously as our own.
06
Always Learning
Technology moves fast, and so do we. We stay curious, explore new tools, and bring what we learn into every project.
[ Our team ]
Meet the Team
The people behind the work. Meet the engineers, designers, and team leaders who bring their skills, curiosity, and care to every project.
